Greenbelt Pilsner Launch

TRUE NORTH ALE AND GREENBELT LAUNCH PILSNER TO SUPPORT LAND CONSERVATION

The Local News


IPSWICH — Greenbelt and True North Ale Company have partnered to launch Greenbelt Pilsner, a limited-edition craft beer to support local land conservation.

The crisp German-style pilsner officially debuted Friday during a launch celebration at the True North Ales taproom in Ipswich. Brewed with locally harvested wildflower honey, the beer is inspired by the natural landscapes that define Essex County. A portion of all sales from the beer’s entire run will support Greenbelt’s mission to conserve local land and expand public access to nature throughout the region.

“Greenbelt is all about local,” said Greenbelt President Chris LaPointe. “We’re about local agriculture, local landscapes, places for people to get outside, and just enjoy the beautiful places we have in the North Shore.”

“From the start, this collaboration felt like a natural fit,” said Gary Rogers, founder of True North Ales. “We’ve had a long-standing relationship with Greenbelt that’s rooted in our shared commitment to protecting the environment and strengthening the local community.”

 True North Ale Company founder Gary Rogers pours a pint of the newly released Greenbelt Pilsner into a custom-designed glass at the brewery’s Ipswich taproom on Friday, June 5 (Melanie Simard photo).

The initial idea for the partnership was sparked by Greenbelt’s NextGen Committee, a group established last year to engage younger generations in land stewardship. Committee members brainstormed ways to incorporate elements of the local environment into the brew.

“We were able to create a quality product that incorporates local ingredients and flavors while also introducing Greenbelt’s mission to a wider audience,” said NextGen Committee member Brendan Pescatore. “There are a lot of bees on the [Greenbelt] properties. It ties into the ecology of the area.”

The local honey used in the batch was gathered from regional hives, including Greenbelt’s Cox Reservation in Essex, as well as properties in Boxford and Topsfield. True North head brewer Seth Barnum developed the recipe to utilize the honey, creating a seasonal beverage ideal for summer events.

Greenbelt members Greg and Emilie Cademartori sample the new Greenbelt Pilsner at the True North Ale Company taproom in Ipswich on Friday, June 5 (Melanie Simard photo).

The distinctive can label and matching glassware feature custom artwork designed by Marc Checket, creative director at the Newburyport-based marketing firm Matter Communications, which is one of Greenbelt’s corporate conservationists.

Checket, who was eager to take on the task of designing the label’s artwork, noted the rewarding nature of the project. “It feels good, it tastes even better,” Checket said of seeing the completed artwork on the product.

Greenbelt Pilsner will remain available on tap at True North Ales while supplies last. It will also be sold in four-packs featuring Checket’s custom label artwork.


(Melanie Simard photo)

Additionally, True North will bring its tap truck to pour the collaboration pilsner at various Greenbelt functions throughout the summer season. The beer’s next major appearance will be this weekend at Greenbelt’s annual Art in the Barn event.

Art in the Barn, a juried show celebrating its 30th year, features more than 120 regional artists. The event will take place at Greenbelt’s headquarters at the Cox Reservation in Essex.

The public opening reception is scheduled for Friday, June 12, from 5 to 8:30 p.m., and the exhibition continues Saturday, June 13, from 10 a.m. to 4 p.m.

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